Learning Objectives

• Understand the fundamentals of airline marketing strategies
• Apply sales techniques to promote airline services and products
• Analyze market trends and customer behavior in aviation
• Develop skills in pricing, distribution, and promotional campaigns
  
  

  Module	Content
  1	Introduction to Airline Marketing
  2	Airline Products & Services
  3	Market Research & Consumer Behavior
  4	Pricing Strategies & Revenue Management
  5	Distribution Channels & GDS
  6	Sales Techniques & Negotiation
  7	Promotional Campaigns & Branding
  8	Digital Marketing & E‑Commerce in Aviation