Activités commerciales et marketing des compagnies aériennes
Marketing et ventes des compagnies aériennes
Objectifs d’apprentissage
- Understand the fundamentals of airline marketing strategies
- Apply sales techniques to promote airline services and products
- Analyze market trends and customer behavior in aviation
- Develop skills in pricing, distribution, and promotional campaigns
Module Contenu 1 Introduction to Airline Marketing 2 Airline Products & Services 3 Market Research & Consumer Behavior 4 Pricing Strategies & Revenue Management 5 Distribution Channels & GDS 6 Sales Techniques & Negotiation 7 Promotional Campaigns & Branding 8 Digital Marketing & E‑Commerce in Aviation
Frais du formulaire d’inscription : GHC 300
Frais de formation : GHC6500
Frais d’examen : –
Frais de supports de cours : –
Durée : 6 mois
Conditions d’admission Pour consulter les conditions d’admission, cliquez ici : Admissions – Rubbenson Professional Institute
