{"id":1486,"date":"2026-05-04T01:02:35","date_gmt":"2026-05-04T01:02:35","guid":{"rendered":"https:\/\/rpighana.com\/?page_id=1486"},"modified":"2026-07-09T01:10:22","modified_gmt":"2026-07-09T01:10:22","slug":"business-marketing","status":"publish","type":"page","link":"https:\/\/rpighana.com\/fr\/business-marketing\/","title":{"rendered":"Commerce et marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1486\" class=\"elementor elementor-1486\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c351c e-flex e-con-boxed e-con e-parent\" data-id=\"b5c351c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2a252 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b2a252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activit\u00e9s commerciales et marketing des compagnies a\u00e9riennes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c465fde e-flex e-con-boxed e-con e-parent\" data-id=\"c465fde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ca4e7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"78ca4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing et ventes des compagnies a\u00e9riennes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c571eb e-flex e-con-boxed e-con e-parent\" data-id=\"6c571eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c813545 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c813545\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7574b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2e7574b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c670ab elementor-widget elementor-widget-text-editor\" data-id=\"2c670ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Objectifs d\u2019apprentissage<\/h5><ul role=\"list\"><li>Understand the fundamentals of airline marketing strategies<\/li><li>Apply sales techniques to promote airline services and products<\/li><li>Analyze market trends and customer behavior in aviation<\/li><li>Develop skills in pricing, distribution, and promotional campaigns<br \/><br \/><table><thead><tr><th>Module<\/th><th>Contenu<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">1<\/th><td>Introduction to Airline Marketing<\/td><\/tr><tr><th scope=\"row\">2<\/th><td>Airline Products &amp; Services<\/td><\/tr><tr><th scope=\"row\">3<\/th><td>Market Research &amp; Consumer Behavior<\/td><\/tr><tr><th scope=\"row\">4<\/th><td>Pricing Strategies &amp; Revenue Management<\/td><\/tr><tr><th scope=\"row\">5<\/th><td>Distribution Channels &amp; GDS<\/td><\/tr><tr><th scope=\"row\">6<\/th><td>Sales Techniques &amp; Negotiation<\/td><\/tr><tr><th scope=\"row\">7<\/th><td>Promotional Campaigns &amp; Branding<\/td><\/tr><tr><th scope=\"row\">8<\/th><td>Digital Marketing &amp; E\u2011Commerce in Aviation<\/td><\/tr><\/tbody><\/table><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-612483c e-flex e-con-boxed e-con e-parent\" data-id=\"612483c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c38b07 elementor-widget elementor-widget-text-editor\" data-id=\"5c38b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Frais du formulaire d\u2019inscription : GHC 300<\/strong><\/p><ul><li><p>Frais de formation : GHC6500<\/p><\/li><li><p>Frais d\u2019examen : \u2013<\/p><\/li><li><p>Frais de supports de cours : \u2013<\/p><\/li><li><p>Dur\u00e9e : 6 mois<\/p><\/li><\/ul><p class=\"translation-block\"><strong>Conditions d\u2019admission<\/strong>\nPour consulter les conditions d\u2019admission, cliquez ici : <a href=\"https:\/\/rpighana.com\/fr\/admissions\/\" target=\"_self\">Admissions \u2013 Rubbenson Professional Institute<\/a><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<button data-action-link=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTY3NCwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" class=\"e-b22e58a-3f6f711 e-button-base\" data-interaction-id=\"b22e58a\" data-e-type=\"widget\" data-id=\"b22e58a\">\n\t\tInscrivez\u2011vous d\u00e8s maintenant\u202f!\n\t<\/button>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-490c473 e-con e-atomic-element e-flexbox-base e-490c473-5bc0ecc\" data-id=\"490c473\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"490c473\">\n    \t\t<div class=\"elementor-element elementor-element-58182f9 elementor-widget elementor-widget-button\" data-id=\"58182f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rpighana.com\/fr\/passenger-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Airline Business &amp; Marketing AIRLINE MARKETING AND SALES Learning Objectives Understand the fundamentals of airline marketing strategies Apply sales techniques to promote airline services and products Analyze market trends and customer behavior in aviation Develop skills in pricing, distribution, and promotional campaigns Module Content 1 Introduction to Airline Marketing 2 Airline Products &amp; Services 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1486","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/pages\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":49,"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/pages\/1486\/revisions"}],"predecessor-version":[{"id":3000,"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/pages\/1486\/revisions\/3000"}],"wp:attachment":[{"href":"https:\/\/rpighana.com\/fr\/wp-json\/wp\/v2\/media?parent=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}